AI Video Production: The Complete Guide for Marketers
AI isn’t close to replacing traditional video production, but AI-assisted production is already mainstream. AI is most useful when creating shorter videos and to speed up specific parts of the production process. AI technology will continue to improve and become more accessible, providing marketers more avenues to create and experiment with video production. Let’s say […]
How to Scale Your Ecommerce Business With Video Advertising
Video ad campaigns should be entirely customized to the audience and the stage of the buyer journey being targeted. High-quality data is crucial to effective ad performance and good ROI. Running initial A/B tests on your ads can give you powerful insights into scaling your ecommerce spending. Ecommerce continues to grow exponentially. However, if the […]
Why Your Facebook Video Ads Stopped Working (And How to Fix Them)
Facebook video ads not working could be a delivery problem or a performance problem. Delivery issues can be resolved by checking account settings in the Ads Manager. In order to fix performance issues with your video ads, you typically need data-driven improvements to your creatives. Facebook is the ad platform of choice for many marketers. […]
How to Track and Optimize Your Video Ad Campaign Performance
How to Track and Optimize Your Video Ad Campaign Performance Tracking video ad campaign performance involves using video-specific measurement metrics. Different tools and platforms offer different options in how you can analyze video ad performance. Optimization of video ads requires careful data analysis to see where drop-offs are happening and fixing problem areas. Video is one of […]
The Complete Guide to Performance Creative Marketing
The Complete Guide to Performance Creative Marketing Frustrated with creatives that don’t perform, even when targeted to qualified audiences? Tired of relying on gut feel and outdated research to power your campaigns? Performance creative can help. This is a data-driven approach to developing marketing creatives to achieve measurable success. It prioritizes information over subjectivity and real-world performance […]
Growth Marketing vs Performance Marketing
Growth marketing and performance marketing are two of the most commonly used terms in marketing parlance. These are two distinct approaches to marketing that require different strategies to achieve different outcomes. And in most cases, growth marketing vs performance marketing isn’t an either-or. Your business is going to need both if you want to be sustainable long-term, […]
Write Engaging Ads Using the 7 Foundational Ad Types
Write Engaging Ads Using the 7 Foundational Ad Types So, you’d like how to learn how to write engaging ads the Chamber way! You’ve come to the right place. Using our Chamber Brain technology, we’ve boiled down the hundreds of different ad types into 7 Foundational Ad Categories that have proven to perform the best. […]
Why You Should Love Chamber Media – Review from LensDirect
Why You Should Love Chamber Media – Review from LensDirect A Chamber Media Review from our Client LensDirect LensDirect is an online retailer that takes care of all things optical. This family run business carries not only one of the biggest selection of name-brand glasses, contacts, and sunglasses, but also has the option to ship […]
Why You Should Love Chamber Media – Review from Transparent Labs
Why You Should Love Chamber Media – Review from Transparent Labs A Chamber Media Review from our Client Transparent Labs Transparent Labs is a supplement company that lives up to its name by providing 100% formula transparency. We further live up to our name by promising to never use artificial sweeteners, food dyes, or harmful […]
Why You Should Love Chamber Media – Review from Mr. Cool
Why You Should Love Chamber Media – Review from Mr. Cool A Chamber Media Review From Mr. Cool MRCOOL is one of Chamber Media’s greatest success stories. Because of our prime creative combined with kickass ad strategy, they have seen exponential growth many companies don’t ever see. It is a partnership that continues to this […]