Write Engaging Ads Using
the 7 Foundational
Ad Types
So, you’d like how to learn how to write engaging ads the Chamber way! You’ve come to the right place. Using our Chamber Brain technology, we’ve boiled down the hundreds of different ad types into 7 Foundational Ad Categories that have proven to perform the best.
- Spokesperson
- Product Demo
- Social Proof
- Closer Ads
- Case Study
- Lifestyle
- Unboxing
1. Spokesperson
The highlighted person who embodies your target audience and shows them that they too, can be like him (you get it). Let’s begin with Chamber’s bread and butter — the thing we are known for — a Spokesperson Ad. It is exactly what it sounds like, an ad with a Spokesperson in it. These ads feature a highly engaging FACE explaining the product and highlighting its features. The “Human Element” still exists! The Spokesperson needs to appeal to people in the target demographic. This means the person should either represent them or be an authoritative figure that speaks well to them. Put a Face to your product. The spokesperson’s dialogue should be written in the character’s unique voice. If the spokesperson is a cowboy selling Gerald’s Jerky (not a real brand, but should be, and if you use it you agree to pay us royalties), you would not have him say, “Hello, I am Fredrick Williams III, and I am here to tell you about the most exquisite jerky ever made, Gerald’s Jerky.” That kind of dialogue would be perfect for a butler or some kind of jerky sommelier, but not a cowboy. Instead, the dialogue should read like this, “Howdy, y’all! Gerald’s Jerky is the best-tasting piece of meat this side of the Rio Grande! Yee-haw it’s good!”2. Product Demo
Highlight your products’ most important features and demonstrate the value points to the potential consumers. The product should be shown early in the ad, like, first 5 seconds early. Use awesome cinematic shots to make the product stand out as the hero coming to save customers from their everyday problems. For obvious reasons, we call these “hero shots.” Be creative with how you show it, and take advantage of sloooooow mooootiooooon (this might read better moooooshuuuuuunnnnn when reading in slow motion? No?) Maybe you are selling a juice that pours out slowly into a glass or it is a low-calorie snack that flies through the air. The more thought you put into how to present your product, the better it will stand out. SELL YOUR PRODUCT! Make it the most beautiful shot of your product in the world. Brag about it. Brag about its look. Brag about its features! Show how it works, and what it solves. If the buyer can’t understand what your product does, you lost. So don’t lose.3. Social Proof
Don’t be afraid to brag about the value that other customers have already placed on your product. These ads boast about different places the product was featured in. Be loud about awards, features and posts that have showcased your product. Use reviews to help others know that your product has been tried and tested, and others love it just as much as they will too. Social Proof is very effective at creating trust between the consumer and the brand. Buyers want advice from real, authentic people. User Generated Content or UGC is a great way to show off social proof. Shoot these ads vertically with a cell phone to make them look less professionally done. Speak candidly about the product and its benefits. Customers value past customer experience. Think about how many review sites that you use. Think about how many review sites companies use! (We should start a review site, me and you). Use the value that others have placed on your product and get selling more product.4. Closer Ads
Eliminate your clients’ main concerns by addressing them head on. Closer Ads focus on resolving the customers’ main concerns for that product or service and to finalize the sale. A great way to do this is “Social Listening” or finding out what a product’s users are saying by combing through reviews. This will give you an idea of what sales messaging resonates with your audience, and it can help you tweak your message to better suit your audience’s needs. For example, you are selling a health supplement, and people comment, “The price is a little steep.” Because you know this, you can address this concern head-on. It would read something like this, “By using the highest-quality ingredients in our supplements, we avoid being filled with cheap, low-cost alternatives. The quality is worth the price.” Too often Businesses are afraid to talk about the hard things. Attach them head on. Get reviews from clients that talk about these hurdles. YELL IT FROM THE MOUNTAIN! And use it to your advantage.5. Case Study
Tell clients’ success stories through a repeatable process and approach. A Case Study is an ad that uses real data to convince people to buy your product. Usually, it will reflect real experiences people have had with your product. For example, Chamber Media’s advertising to potential customers often says that we have tripled the revenue of six multi-million dollar companies. That is real data, and it is a good reason why someone would want to work with us. A case study should tell the story and help customers understand that the results achieved were not an accident. There was a specific approach that led to the achieved results and is a process that can be replicated. Remember: Data without comparison is just numbers. Show the journey. Where did you start, where did you end up and how did you get there. Compare before and after and how that relates to what the client wanted.6. Lifestyle
Your product – in the wild. A Lifestyle ad showcases people in the target demographic using the product in their everyday lives. Show the practical use and ease of your product through relatable experiences in your clients everyday life! Show us why we need your product in our lives and how it makes my life better! Common lifestyle ads include Images such as somebody jogging, getting coffee in the morning, spending time with family, doing chores, etc. Nike tends to put out these kinds of ads. So if you’ve seen any kind of ad from that company, you have seen a lifestyle ad. Lifestyle ads can be powerful because they enable your audience to visualize what their life would be like with your product.7. Unboxing
Incredible is the power of taking your product out of a box, literally. An Unboxing demonstrates the experience the customer can expect when they order from your shop. It’s a very simple but effective form of advertising. Allow your audience to visualize what it is like to get your product. This is your opportunity to explain key features through the unboxing. It also takes the guesswork away from your audience about what your product does and does not include. Everyone loves the feeling of getting a package delivered to their doorstep. The rush of excitement as you tear it open and find the item you’ve been agonizing over for the past 48 hours (can’t wait for 1 day shipping am I right?). So show them an experience worth being excited about.GET IN TOUCH
The ads we make our partners have driven over $1B in attributed revenue. If you’re a 7-9 figure ecommerce brand, you need to at least talk with us. Fill out the form and we’ll be in touch shortly.