Poolfence Diy

CHAMBER CASE STUDIES

Poolfence DIY makes the highest quality…spoiler alert…fences for your pool. Keep your kids and pets safe for a fraction of conventional prices.

Services provided :

The Challenge :

There were two primary challenges facing Poolfence DIY. First, how do you sell a DIY product that is new to market, and secondly how do you break through revenue stagnation.

The Strategy:

As all good marketing, we dug into the consumer pains to identify the opportunities. In this case, portray the acute fear of child loss in an uplifting, comedic way by featuring an Amish family with 50 kids.

Results:

6x

Blended ROAS

$1.7m

Annual Revenue for 5 years from this campaign

10M

Views

The work we did for Poolfence DIY remains the longest running, profitable ad we’ve ever made. It is now approaching 6 years that the ad has been consistently running in the ad account on 5-figure monthly ad spends. In that time we’ve generated over $5M in revenue directly from our video.

“It’s got 2M views on YouTube, another 8M on Facebook, and it’s brought in a ton of revenue.”

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The ads we make our partners have driven over $1B in attributed revenue. If you’re a 7-9 figure ecommerce brand, you need to at least talk with us. Fill out the form and we’ll be in touch shortly.