Nordictrack

CHAMBER CASE STUDIES

Nordic Track, a leader in home fitness, designs treadmills, ellipticals, and exercise bikes that help people stay active without leaving their homes.

Services provided :

The Challenge :

Treadmills and exercise equipment are often seen as functional but uninspiring. NordicTrack needed a fresh approach to make fitness look gun, exciting, and shareable – especially in a social media-driven world.

The Strategy:

To break the mold, we transformed a traditional treadmill workout into a high-energy spectacle. By bringing together 12 popular web influencers, professional dancers, and even a few unexpected guests – including a skateboarder, a motorcyclist, and a dog – we created “The World’s Largest Treadmill Dance.” The campaign injected humor, creativity, and virality into the fitness space.

Results:

$5m

Tracked Revenue

152

Press Features

32k

Social Shares

The campaign took off, generating over $5 million in tracked sales in just one month. The video amassed 32 Thousand shares, showing that joyful and unexpected entertainment is followed by sales. Nordic Track didn’t just sell treadmills – they sold an experience people wanted to be a part of.

“This entire process has been a really fun and exciting thing to be a part of. There is so much talent here in Utah. We didn’t need to go anywhere else.”

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The ads we make our partners have driven over $1B in attributed revenue. If you’re a 7-9 figure ecommerce brand, you need to at least talk with us. Fill out the form and we’ll be in touch shortly.