Mrcool diy

CHAMBER CASE STUDIES

MrCool – Innovators of the MrCoolDIY, a ductless mini-split system that lets homeowners install their own A/C without an HVAC technician.

Services provided :

The Challenge :

MrCool needed to convince everyday homeowners that installing their own A/C wasn’t just possible—it was easy and awesome. In a market where HVAC is traditionally boring and service-reliant, MrCool needed a creative shake-up to break through.

The Strategy:

We cranked up the heat (creatively speaking) with over a dozen high-impact campaigns over five years, making MrCoolDIY the star of hilarious, eye-catching, and conversion-driven ads. We built an entertaining, engaging brand that turned “DIY air conditioning” from a maybe to a must-have.

Results:

10m to 300m+

Revenue in 5 years

20:1

Blended return across all channels

200m+

Views across 15 productions

-$10M to $300M in annual revenue – that’s a 30X explosion in growth.
-20:1 ROAS across all channels—money in, money multiplied.
-MrCool’s only form of marketing? Our campaigns. And they crushed it.
-MrCoolDIY went from “just another A/C” to the go-to DIY cooling solution, proving that when you mix creativity with the right strategy, even HVAC can be hot.

GET IN TOUCH

The ads we make our partners have driven over $1B in attributed revenue. If you’re a 7-9 figure ecommerce brand, you need to at least talk with us. Fill out the form and we’ll be in touch shortly.