Hangtime Gear came to us with a bold goal: hit $100K in sales in December. Not only did they need to expand their audience and bring awareness to their upgraded KOALA 2.0, but they also needed to communicate the new features and compatibility with the latest smartphones. All while making sure it resonated with both thrill-seekers and everyday adventurers.
We took an Omni-channel approach that combined high-impact video content with relatable, adventurous messaging. We showcased the KOALA 2.0’s ability to protect smartphones during outdoor activities, all while highlighting the new upgrades and features. By using a fun, adventurous tone that appealed to the 25-35 age range, we ensured the message was clear: Hangtime Gear’s KOALA 2.0 is the peace-of-mind your phone needs, no matter what life (or nature) throws your way.