Big Blanket Co., purveyors of gloriously oversized blankets that redefine cozy, operates in the booming e-commerce and home goods space
Big Blanket Co. wasn’t just selling blankets; they were selling an experience. But translating that “snuggle-in-a-cloud” feeling into scroll-stopping ads? That’s where the challenge lay. They needed to cut through the noise and show (not just tell) how their blankets were a game-changer, not just another throw.
We tackled customer concerns head-on. For price-value, we showcased the blanket’s vast size. For washing, we reassured with visuals of easy, durable cleaning. For quality, we highlighted premium materials. For size, we demonstrated its practical use in relatable settings.