5 Ways to Make Social Proof Video Ads
Social proof ads are a really quick way to gain your audience’s trust. Your brand or product being featured in reputable publications, magazines, and blogs is a big score! So what is a social proof ad? Social proof ads are defined by Unbounce as, “The positive influence that’s generated when people find out that ‘everybody’s doing it.’”
It’s that ‘jump on the bandwagon’ mentality. Using social proof ads for your product/brand is a great way to build reputation and generate conversions. Here are a few ways you can go about this:
Take a quote directly from the article and feature it over your product in a social ad. “Jasj sjdiun qkdie sdjfso hin sjuef” – New York Times. It might go without saying, but if you have multiple articles and magazines to choose from when creating your social proof ad, then use the brand that is most well-known. Your product being featured in Kate’s Dorm Essentials 2012 isn’t necessarily going to catch someone’s eye or increase credibility.
- This kind of clout works with almost every product. People trust real people. They don’t always want a script and an actress on a nice set and maybe that’s not even what your brand needs. Most of the time, someone filming themselves on an iPhone just talking about how much they love the product will convert.
- SCOUR EVERY REVIEW ANY CUSTOMER HAS LEFT YOU. You know your customers love your brand/product because you’ve heard that from them. Turn that incredible 5 star review into a social proof ad. Something as simple as getting a screenshot of the review and placing it over a captivating image will work wonders. Trust seals the deal.
- If being authentic is important to the image of your brand, have some kind of 3rd party badge or sign that represents why they should trust you. There are usually ones that customers will recognize and mark off a mental checklist before they consider clicking on the ad. Ex: Keto badges, FDA Approved, GMO free, Vegan, Vegetarian, USDA Organic, Cruelty Free, etc.
- Mentioning a mildly well-known statistic that your product/brand is focused on solving could be beneficial to mention in your social ads. For example, if you’re a brand that is focused around decreasing single-use plastics and you offer an alternative product, then feature a statistic explaining how bad single-use plastics are. “On average, one truckload of garbage is dumped into the ocean every minute.” That’s a powerful stat that could sway a consumer into learning more about your brand. “NowThis”-style videos are focused around educating the consumer and in turn, people will trust the source and the shout out for your brand/product.
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