What are Scalable Social Videos?
It's a strategy we've developed that uses shareable video to drive millions of dollars in trackable sales. Call it the modern infomercial, viral advertising, or commercials for the interwebs, if it involves large-scale video that people actually want to watch while boosting your bottom line, we do it. If you're still confused, just ask these folks:
ASK: Launch a new-to-market, premium beauty product with a scalable social video.
STRATEGY: Integrated 3 very popular beauty influencers (Nicole Arbour, Brandi Marie King, Rosy McMichael) as the main characters, along with Sweet Brown ("ain't nobody got time for dat") to drive organic reach within our target market.
RESULTS: 1.3 Million views in the first 2 days, but we just barely launched so go check it out and stay tuned for some amazing results!
ASK: Become the VPN of the masses through scalable social video.
STRATEGY: Explain a complex product through a visual concept that grabs viewers' attention.
RESULTS: 3.5 Million views across YouTube and Facebook, 2:1 ROI on initial ad spend, and 8.5 thousand shares.
ASK: Drive trackable sales with a shareable, informational video
STRATEGY: Integrate a top Facebook influencer as the spokeswoman & develop robust sales funnels on Facebook.
RESULTS: 15 Million Facebook views and counting, consistently driving 4:1 ROI, revenue over 7-figures since launch, on track for 8-figure sales this year, and featured in Adweek, Right This Minute, and Forbes.
ASK: Create a high-funnel branding video to drive app installs
STRATEGY: Capture the social aspect and simplicity of going to a game with Gametime, integrate influencers is actors for organic reach
RESULTS: 200% ROI and over 4 Million Facebook views
ASK: Give the NordicTrack brand deeper emotional meaning
STRATEGY: Show 50 people (mostly influencers) dancing on treadmills to challenge the notion that treadmills are drudgery
RESULTS: $3.5 Million in trackable sales, 150+ press features, 4 Million views, 70 thousand shares, and the act was featured on America's Got Talent for an extra 8 Million prime-time viewers
ASK: Raise $1M through crowd funding
STRATEGY: Use a top Tech influencer as spokesperson, scalable ad spend with reinvestment, 25 influencer integrations, E3 VIP launch party
RESULTS: $1.3M raised, 3rd highest campaign traffic in IndieGoGo history, 80 press features
ASK: Showcase the advantages of in-home fitness
STRATEGY: Use a spokesperson and a series of influencers to poke fun at gym stereotypes
RESULTS: $2M+ in trackable sales, 1.3 Million views, 30 thousand social shares
ASK: Create the most viral ad of all time
STRATEGY: Center concept around the "Selfie," 650 YouTube integrations, 15 celebrity integrations, outreach to 8,000 press editors in their native language
RESULTS: 145 Million views, 1.5 Million social shares, 2 thousand press features, YouTube's "Most Viral Ad of the Decade"