What are Scalable Social Videos?
It's a strategy we've developed that uses shareable video to drive millions of dollars in trackable sales. Call it the modern infomercial, viral advertising, or commercials for the interwebs, if it involves large-scale video that people actually want to watch while boosting your bottom line, we do it.
ASK: Drive awareness and trackable sales for a well-established, Shark Tank deodorant company.
STRATEGY: Integrated 2 high-profile influencers as the main characters (Manon Mathews and JP Sears), focused heavily on real-world problems and the real-world solution offered by PiperWai
ASK: Drive direct-response sales for an innovative pre-workout supplement.
STRATEGY: Use 2 massive, functional blenders to hook an audience and keep them watching while our spokesman gives the ultimate ours vs. theirs pitch supported by a YouTube influencer (Max No Sleeves).
ASK: Drive trackable sales with a shareable, informational video
STRATEGY: Integrate a top Facebook influencer as the spokeswoman & develop robust sales funnels on Facebook.
ASK: Become the VPN of the masses through scalable social video.
STRATEGY: Explain a complex product through a visual concept that grabs viewers' attention.
RESULTS: 3.5 Million views across YouTube and Facebook, 2.5:1 ROI on initial ad spend, and 8.5k shares.
ASK: Launch a new-to-market, premium beauty product with a scalable social video.
STRATEGY: Integrated 3 very popular beauty influencers (Nicole Arbour, Brandi Marie King, Rosy McMichael) as the main characters, along with Sweet Brown ("ain't nobody got time for dat") to drive organic reach within our target market.
ASK: Give the NordicTrack brand deeper emotional meaning
STRATEGY: Show 50 people (mostly influencers) dancing on treadmills to challenge the notion that treadmills are drudgery
RESULTS: $3.5 Million in trackable sales, 150+ press features, 4 Million views, 70 thousand shares, and the act was featured on America's Got Talent for an extra 8 Million prime-time viewers
ASK: Raise $1M through crowd funding
STRATEGY: Use a top Tech influencer as spokesperson, scalable ad spend with reinvestment, 25 influencer integrations, E3 VIP launch party
RESULTS: $1.3M raised, 3rd highest campaign traffic in IndieGoGo history, 80 press features
ASK: Showcase the advantages of in-home fitness
STRATEGY: Use a spokesperson and a series of influencers to poke fun at gym stereotypes
RESULTS: $2M+ in trackable sales, 1.3 Million views, 30 thousand social shares
ASK: Create the most viral ad of all time
STRATEGY: Center concept around the "Selfie," 650 YouTube integrations, 15 celebrity integrations, outreach to 8,000 press editors in their native language
RESULTS: 145 Million views, 1.5 Million social shares, 2 thousand press features, YouTube's "Most Viral Ad of the Decade"
ASK: Associate emotional meaning around LAN Airlines for Holiday travel
STRATEGY: Positive prank with 6 influencer integrations (Argentina / Chile / Brazil)
RESULTS: 2 Million+ campaign views, 65 thousand social shares, 15 press features
ASK: Increase earned media for national in-theater ad promoting the show Other Space
STRATEGY: Integrate top influencer as "lost" character in the show (with influencer shoutouts)
RESULTS: 3.4 Million organic campaign views, 50 thousand social shares